Infobip, a global cloud communications platform, launches AI Hub, a comprehensive artificial intelligence (AI) overhaul of its platform to help businesses create seamless end-to-end conversational experiences across the whole customer journey.
Integrating advanced analytics, AI, and generative AI features with Infobip’s core Software-as-a-Service (SaaS) portfolio, AI Hub supports digital transformation. It enables businesses and brands to build end-to-end conversational customer journeys, enhancing customer engagement whether for marketing, sales or support and driving business growth with minimal effort and no coding knowledge.
Enhancing Infobip’s global communications platform, AI Hub enables organisations to create tailored customer experiences with the help of generative AI and advanced analytics to drive conversational transformation for their customers. Brands can build journeys across the full range of customer experiences, whether for support, marketing, or sales.
The platform features an AI copilot for automated workflows, generative AI for campaign creation, customer loyalty programs, AI client insights, agent support, and chatbot development. It can be seamlessly integrated with tools like Salesforce and HubSpot. This move aligns with Infobip’s strategy to establish a conversational ecosystem, facilitating digital transformation for businesses. Notably, the platform’s success is exemplified by its role in enabling 24/7 customer support for LAQO through a GPT-enabled chatbot, streamlining customer service operations.
“The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience. To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, with sales and support” Silvio Kutić, chief executive officer, Infobip, said.
In September 2023, Infobip was recognised for its ability to execute and completeness of vision in the first Magic Quadrant for the Communications Platform as a Service (CPaaS) market.
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