7UP, a beverage brand, onboards Bollywood actor Ranbir Kapoor, as the new face of the brand. The collaboration is scheduled to unfold in the summer of 2024, with Kapoor contributing to the promotion of 7UP’s new ‘Super Duper Refresher’ positioning in India.
The collaboration is aimed at further deepening brand value and connect and set the stage for a ‘super duper’ refreshing summer with 7UP in India.
Ranbir joins Rashmika Mandanna and Anirudh Ravichander in the star-studded line-up of 7UP’s ambassadors in India and will feature in 7UP’s new Super Duper Refresher TVC that is set to take over traditional and digital platforms across the country soon.
“I am absolutely thrilled to join the 7UP family. There is a certain vibe to 7UP as a brand especially the positioning of super-duper refresher as this is actually something I personally relate to. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar,” Ranbir Kapoor said.
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