Ola co-founder and CEO Bhavish Aggarwal on Friday unveiled Krutrim, a ‘Made in India’ large language model (LLM) and generative artificial intelligence (AI) platform, on the lines of OpenAI’s ChatGPT, and Google’s Bard.
The platform, owned and developed by Krutrim Si Designs, which is the AI venture of Aggarwal, is trained on 2 trillion tokens or pieces of textual information, having the largest representation of Indian data.
Currently, Krutrim is accessible to people in batches on a sign up and the company will open it for all users by January. Further, developers will also be able to access Krutrim APIs for innovation and experimentation, from February 2024.
“Current AI models just can’t capture India’s culture, knowledge and aspirations, given our multicultural and multilingual context. We introduce Krutrim, a company with sole vision of creating India’s own AI for 1.4 billion Indians,” Aggarwal said.
“India-first AI model should be able to understand the uniqueness and the right cultural context. It needs to be trained on unique data sets specific to us. And on top of it all, it needs to be accessible to India, with India-first cost structures,” he added.
Apart from coming up with its own foundational AI model for generative AI applications, the company is also working on AI computing stack in-house, which means creating an AI cloud infrastructure, as well as in-house development & manufacturing of chips optimised for AI compute. The company has designed an architecture involving multiple chiplets, to power different AI infrastructure, models, and applications.
“Krutrim will offer the right balance for performance and price and will be able to power most day-to-day applications,” said Ravi Jain, chief marketing officer at Ola.
“All Ola group companies are already utilising Krutrim for a variety of internal tasks, including customer support, voice and chat, and customer sales calls,” Aggarwal said.
In comparison with GPT-4, which is OpenAI’s large language model to power ChatGPT, Krutrim performs faster on Indian languages by generating responses in less time, using less compute, the company said. In the English language, it outperforms Llama 2, which is Meta’s open source large language model.
Krutrim Si Designs was launched by Aggarwal in April 2023, with Krishnamurthy Venugopala Tenneti. Tenneti is one of the board members of ANI Technologies, which own Ola Cabs and Ola Electric. In October, the company secured $24 million in debt funding from Matrix Partners.
Krutrim’s launch comes on heels of Indian startup Sarvam unveiling OpenHathi, the first Hindi large language model. The startup recently announced a $41 million fundraise from prominent investors such as Lightspeed Ventures, Peak XV Partners and Khosla Ventures.
Tech major Google also recently unveiled Gemini, the company’s newest and the most advanced AI model.
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