By Sriram PH
The digital era has brought many changes and challenges to the way businesses operate and interact with their customers. With the increasing demand for online shopping, personalised experiences, and instant gratification, customers expect more than just a product or service. They want to be engaged, informed, and entertained by the brands they choose.
According to a report by Grand View Research, the global market size for virtual AI avatars was valued at USD 1.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 14.3% from 2021 to 2028. The report also states that the key factors driving the growth of this market are the rising adoption of conversational AI, the increasing demand for enhanced customer experience, and the growing need for cost-effective and scalable solutions.
Benefits of using virtual AI avatars
Virtual AI avatars offer many benefits for both businesses and customers, such as:
Enhanced customer engagement: Virtual AI avatars can create engaging and memorable experiences for the customers, as they can interact with them in a natural, human-like, and personalised way. They can also use humour, emotion, and storytelling to capture the attention and interest of the customers, as well as to build trust and rapport with them.
Improved customer education: Virtual AI avatars can provide clear and concise explanations of complex or technical product information, such as features, benefits, specifications, and usage. They can also answer common questions and queries that the customers may have, as well as provide tips and suggestions to help them make informed decisions.
Increased customer conversion: Virtual AI avatars can influence the purchase behaviour of the customers, as they can offer tailored and relevant product recommendations based on the customer’s preferences, needs, and behaviour. They can also use persuasive techniques, such as social proof, scarcity, and urgency, to motivate the customers to take action and buy the product.
Cost-effective and scalable solution: Virtual AI avatars can reduce the operational costs and increase the productivity of the businesses, as they can automate and streamline the tasks and processes that would otherwise require human intervention, such as sales, marketing, customer service, and education. They can also scale up and down according to the demand and traffic, without compromising the quality and performance.
The Rise of Virtual AI Avatar Narrators
The fusion of virtual storytelling and AI is embodied by Virtual AI Avatar Narrators. These sophisticated avatars are intended to interact with consumers more humanely. They are driven by ML algorithms. Envision a virtual assistant who can not only comprehend one’s preferences but also engages in conversation by narrating product facts, hence enhancing the overall shopping experience.
These avatars may be tailored to perfectly capture the essence of a brand, resulting in a unified and consistent experience throughout a range of touchpoints. Virtual AI Avatar Narrators offer a dependable and captivating user experience across all platforms, from mobile apps to websites, making sure that users interact with the business.
The Power of Personalised Product Recommendations
Accompanying the rise of Virtual AI Avatar Narrators is the integration of personalised product recommendations. Leveraging vast amounts of data and sophisticated algorithms, businesses can now offer tailored suggestions to customers based on their preferences, purchase history, and browsing behaviour.
This level of personalisation goes beyond the traditional one-size-fits-all approach, creating a shopping experience that feels uniquely curated for each individual. As customers interact with the Virtual AI Avatar Narrator, the system continuously learns and refines its recommendations, ensuring an evolving and relevant product lineup.
A Synergistic Approach
The true power of this paradigm shift lies in the synergy between Virtual AI Avatar Narrators and Personalised Product Recommendations. The avatar becomes a guide, leading customers through a virtual shopping journey while intelligently recommending products that align with their tastes and needs.
For instance, a clothing brand’s Virtual AI Avatar Narrator could not only describe the latest fashion trends but also recommend specific outfits based on the customer’s style preferences. This level of tailored guidance not only enhances the customer experience but also significantly increases the likelihood of successful conversions.
Conclusion
Virtual AI avatars are a new productivity paradigm that can drive sales and customer satisfaction. They can provide verbal explanations of product features, benefits, and usage, as well as offer personalised recommendations based on customer preferences and behaviour.
Virtual AI avatars are not just a novelty or a gimmick. They are a powerful and innovative tool that can transform the way businesses communicate and interact with their customers. They can also open up new possibilities and opportunities for content creation and delivery, as well as for education and entertainment.
The author is co-founder and CEO, DaveAI
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