L&K Saatchi & Saatchi has elevated Kartik Smetacek and Rohit Malkani, its joint national creative directors to the roles of chief creative officers (CCOs). The move signifies the agency’s commitment to creativity for brand-building through modern, purpose-led work.
As chief creative officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as executive creative directors and were later promoted to joint national creative directors in 2019.
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