ACwO, a D2C audio brand backed by Sunil Chhetri, announces the launch of India’s first Dual Sharing Wireless TWS enabled with wireless charging, DwOTS Fire, on Myntra, ONDC Network, and ACwO’s official website. This product introduces India’s first dual sharing wireless earbuds (TWS), designed not just for individual enjoyment but for sharing experiences as well. With DwOTS Fire, ACwO promotes versatility, togetherness, and shared experiences through sound, a device that resonates with the ad campaign ‘Share the Bud, Share the Love.’
DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear buds or the casual ease of half-in-ear buds, DwOTS Fire adapts to needs. It is equipped with a total of six dedicated equaliser modes, namely music, theatre, balanced in half-in-ear buds, and gaming, theatre, balanced in in-ear buds, delivering an immersive audio experience tailored to individual preferences and activities.
“When I first saw the product, I was impressed to say the least. The DwOTS Fire is a game-changer, one that is a mix of a revolutionary idea and great audio quality. It is a testament to ACwO’s push for innovation and I’m certain the product will be well-received by everyone,” Sunil Chhetri, said.
Supporting the launch of DwOTS Fire is an integrated cross-media marketing campaign, including an ad film that urges users to ‘Share the Bud, Share the Love’. The emotive ad film featuring Sunil Chhetri showcases the product’s unique proposition while emphasizing TWS’s ability to connect people through shared audio experiences.
DwOTS Fire is available on Myntra, Open Network for Digital Commerce (ONDC), an initiative by the government to democratise e-commerce.
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