Customer experience and commerce agency, VML has announced its new in-market leadership team across the Asia-Pacific (APAC) region. As per the company, they are uniting more than 5000 employees across 25 offices in 13 markets in APAC.
Additionally, the new structure has been designed to provide support for VML’s clients across the region, featuring market leaders with local knowledge and deep expertise spanning customer experience, brand experience and commerce.
The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML. Moreover, VML works with a diverse range of blue-chip client partners across various industries in APAC, including Ford, The Coca Cola Company, HSBC, Unilever, Nestle, GSK, Zespri and more.
Under the leadership of newly appointed VML APAC co-CEOs Audrey Kuah and Yi-Chung Tay, and with its regional principal offices in Mumbai, Shanghai, Singapore and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024:
In Australia and New Zealand, Tom Tearle, VMLY&R ANZ CEO, is appointed to the role of CEO, VML ANZ. Gavin Bain, Wunderman Thompson CEO for Australia, moves to the role of VML chief consulting officer, ANZ and managing director, Perth, Australia.
For Singapore, Nimesh Desai has been appointed as VML CEO, Singapore. Rhys Taylor, VMLY&R managing director, Singapore, takes on the role of VML chief client officer, Singapore. Similarly in Indonesia, Samir Gupte, CEO, Wunderman Thompson, Indonesia, has been appointed CEO, VML Indonesia. While for Malaysia, Kenni Loh has been appointed CEO, VML Malaysia.
In the Philippines, Golda Roldan has been appointed CEO, VML Philippines. Parattajariya Jalayan has been appointed CEO, VML Thailand. For Vietnam, Ha Nguyen, VMLY&R CEO, Vietnam, has been appointed CEO, VML Vietnam.
In China, Kevin Zhu, VMLY&R China CEO, has been appointed CEO VML, China, and Carter Chow Wunderman Thompson CEO for Greater China, steps into the role of President, VML China. However, Maggie Wong, CEO, Wunderman Thompson, Hong Kong, has been appointed CEO, VML Hong Kong.
Ichiro Ota, CEO, VML & Ogilvy Japan remains in his position; while Akira Suzuki, CEO, Wunderman Thompson Japan, moves into the role of COO, VML Japan. In addition to this, Even Teng, CEO, Wunderman Thompson, Taiwan has been appointed CEO, VML, Taiwan.
“At VML we are dedicated to creating connected brands which matter to the consumer and drive growth for our client partners. Working closely with our leaders across our APAC network, we are well positioned to provide the best possible solutions to our clients’ most pressing business problems via an integrated suite of capabilities which are unsurpassed in the region,” Yi-Chung Tay, co-CEO, VML APAC, added.
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