Cricket Australia (CA) and RISE Worldwide have announced a four-year partnership that will see RISE manage Cricket Australia’s sponsorship sales for virtual inventory in India. This will commence from the 2023/24 season and go on till the 2026/27 season.
Additionally, the tenure of the partnership will cover various marquee series including India’s tour of Australia in 2024/2025 and 2025/2026, ashes in 2025/2026, and the annual Big Bash League and other select International matches during the partnership.
Moreover, RISE became the exclusive global agency for Cricket Australia in a game-changing partnership opening up a new revenue stream and business model for CA with virtual sponsorships during the 2020/21 season.
“We are happy to partner with Cricket Australia again. Virtual inventory provides a canvas for brands to innovatively engage and communicate their brand logo and messaging to the target customer group, specific to each region. This provides an opportunity for Cricket Australia to partner with like minded brands, as they develop a deeper relationship with the Indian ecosystem. Australian cricket has a vast followership across the globe and through our experience at RISE Worldwide,” Nikhil Bardia, head of sponsorship sales and talent, RISE Worldwide, added.
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