The Job
I find the food industry to be extremely exciting. There is scope for constant innovation. At iD Fresh Food, we are passionate about understanding people and solving their problems using common sense. I believe that all our products are a labour of love. They bring back the wisdom of traditional Indian foods into our modern kitchens. The F&B industry is not the easiest of industries to survive in. The competition is tough, the challenges are immense. However, that’s no excuse to mislead consumers and jeopardise their well-being. We believe in 100% transparency and trust.
I start my day with prayer, followed by a workout, good breakfast, and then head out to work. I really enjoy my work, particularly the brainstorming sessions with teams. It’s wonderful to see how so many individuals, when put together, can come up with such innovative ideas! I invest in the fitness of my body and mind. I make a conscious effort to walk around and not sit through meetings. That way, I meet my target of the number of steps for the day. For mental clarity and peace, I pray five times a day.
The Weekend
I love to spend time with my family. I often go out with my sons, or play a game of football. My wife and I also enjoy watching movies. A good way to unwind is by reading. I am drawn to books that impart important life lessons.
The Toys
I’m not really addicted to any gadgets — except my phone! For me, that’s the only device I cannot do without. Smartphones have become such an integral part of our lives.
The Logos
I am an ardent fan of Apple, and all my gadgets are from the brand. As a functional shopper, for me, comfort always comes first. I like clothes from Zara.
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