In a recent analysis of the general entertainment channel (GEC) advertising trends spanning the past three half-yearly periods, it was revealed that the GEC genre experienced a consistent 4% growth in ad volumes during both Apr-Jun’ 23 and July-Sept 23 compared to Jan-Mar’23. The Food & Beverages sector maintained its dominance, securing the top spot with a substantial 28% share of ad volumes in the Jul-Sept 23 period over Apr-Jun’ 23.
A noteworthy addition to the top 10 category list during July-Sept 23 was the ‘Mosquito Repellent’ sector, showcasing the nature of advertising trends. Hindustan Unilever retained its stronghold as the leading advertiser throughout the first three quarters of 2023, with six of its brands making it to the top 10 list during July-Sept 23.
The analysis further revealed that during Jan-Jun ’23, ‘Hindi GEC’ emerged as the leading subgenre for advertising, claiming a substantial 24% share of ad volumes. Television ad volumes in the GEC genre demonstrated a steady 4% increase during both Apr-Jun’ 23 and July-Sept 23, showcasing the resilience of the medium.
The top sectors contributing to GEC Genre ad volumes included ‘Food & Beverages,’ ‘Personal Care/Personal Hygiene,’ and ‘Household Products,’ maintaining their positions at the forefront. ‘Banking/Finance/Investment’ and ‘Babycare’ emerged as newcomers in the top 10 sectors during Jul-Sept.
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