Hershey India has announced the launch of its latest offering JOLLY RANCHER Two-Much, an addition to the JOLLY RANCHER lollipop portfolio.
As per the company, the new launch aims to redefine the lollipop experience with its blend of blueberry and strawberry flavours in a single pop.
Additionally, the launch is supported by an imaginative and witty communication that introduces JOLLY RANCHER Two-Much in a unique and entertaining manner. The campaign adopts a fresh communication approach infused with fun, humour and imagination at its core.
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he weaves a captivating tale of the genesis of JOLLY RANCHER Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and scepticism, culminating in shared laughter and an abundance of fun.
Follow us onTwitter,Instagram,LinkedIn,Facebook